Hi. I'm Lindsay: The owner of ROOTED FLORAL COMPANY.
I've wanted to start this floral business for years. I had been dreaming of not only being my own boss, but just having the opportunity to design using flowers everyday. Getting to call the shots when it comes to who supplies the flowers, designing the creative and gorgeous arrangements that are ordered, and being the one to connect with customers one-on-one...It's an all encompassing role, and that's what I really wanted.
It's important to me, in this day of the digital, that people don't lose their connections with each other. Not the add-me-on-Facebook-so-I-can-look-through-your-life-from-afar kind of connections, but real, face-to-face, supporting-one-another-throughout-the-day-as-well-as-big-life-events connections.
It's an interesting thing for an introvert to desire, and if I'm being honest, I don't always choose to socialize if I'm given the opportunity. However, when it comes to supporting others, then I'm there in a heartbeat.
And that's where ROOTED was formed.
What if I can make beautiful floral arrangements while also supporting the people in my life that I see everyday? How can I help sustain my neighbors lives while also living my dream? How can I make people happy?
Flowers that are grown out of love and go through less processing are so much nicer than flowers grown halfway across the world, dry packed, and then shipped to customers who then have to cut them, hydrate them, and hope they didn't get bruised or moldy or broken in transit. It's always a gamble when ordering from farms you can't visit, so why not cut that out of the equation almost entirely? The answer was so plainly in my face: Buy most of the product from local farms which supports the hard working neighbors that grow the flowers. This simple answer keeps us in touch with the people around us that are making their livelihood out of their love of flowers too.
How's that for a step in the direction of reestablishing connections?
- Support our local farmers
- Connect more closely with our community
- Provide the best, longest lasting, most beautiful product available
- Stay rooted in our passion
I hope that others will come to love our philosophy too. And to the people who already do: Hello! I cannot wait to meet you!